Since taking the helm, Heins has slowly backed away from tablets: the company remained ""committed"" to them in mid-2012, but by early 2013, Heins indicated that their future depended on how well BlackBerry did with its new platform on phones. For BlackBerry, which is struggling to carve out a niche with the Z10 and Q10, this makes perfect sense. But now, he's suggesting that not only is BlackBerry likely staying out, the market itself is dying.
It's a radically different take than those of Apple iPad sales continue to grow or Microsoft, the latter of which bet big on convertible tablets for Windows 8. Heins has also said that he's interested in replacing tablets or laptops with phone-powered devices, a futuristic idea that hasn't worked out very well for others who have tried it. Whatever he's planning, it will end up being shaped by the success of BlackBerry 10, which remains an unknown quantity despite optimistic reports of Q10 sales in the UK.